If you’re new to web design or starting your first project, the term website mockup might sound a little confusing. Is it a prototype? Is it a wireframe? Do you need it?
In this beginner’s guide, we’ll explain what a website mockup is, how it fits into the web design process, why it matters, and how you can create one easily—even if you’re not a professional designer.
What Is a Website Mockup?
A website mockup is a static, visual representation of what a website will look like once it’s built. It typically includes elements like:
- Layout (header, footer, sidebar, sections)
- Color schemes
- Fonts and typography
- Images or placeholders
- Buttons and menus
Unlike a wireframe, which focuses on structure and layout without much detail, a mockup adds design elements and branding. It’s not yet interactive (like a prototype), but it looks very close to the final product.
Where Do Mockups Fit in the Web Design Process?
Here’s a typical flow:
- Wireframe – Rough layout (black and white)
- Mockup – Visual design (colors, images, branding)
- Prototype – Interactive version for testing
- Development – Final build using code or CMS
Mockups help you visualize the design before writing a single line of code. It’s the blueprint that guides both client approval and development.
Why Website Mockups Matter
Here’s why mockups are essential:
- ✅ Client Approval: Helps stakeholders see what the website will look like.
- ✅ Design Clarity: Prevents miscommunication between designer and developer.
- ✅ Faster Workflow: Reduces rework by catching design issues early.
- ✅ Consistency: Ensures all pages follow the same style guide.
What Should Be Included in a Mockup?
A good mockup should cover:
- Responsive layouts (desktop, tablet, mobile)
- Color and typography hierarchy
- UI elements (buttons, CTAs, forms)
- Real or placeholder content
- Brand logo and visual identity
For example, a homepage mockup might include a hero section, service highlights, testimonials, and a footer.
Use our tool to create website mockups for free and take screenshots to share with everyone.